Selling What You Shoot: The Business of Fine Art with Jenna Martin
123 Paularino Avenue
Costa Mesa, California 92626
Weddings, high school seniors, family portraits; they aren’t for everyone. If you’d rather make a living selling your images as art, this is the class for you.
The first step is creating the perfect portfolio. You’ll learn how to create work as part of a specific collection, instead of a group of stand alone pieces. We’ll cover the distinct requirements of both a print and online portfolio, such as the recommended print size for review, material, organization and more. Next, we’ll go in-depth into limited vs open editions, selling in galleries, different pricing models and why accurate pricing itself seems to be so difficult to pin down in this industry (hint, this is done on purpose).
We’ll finish up the class with an introduction into the world of licensing and leasing, as well as creating a successful online presence for referring potential buyers to your work.