Creating a Signature Brand with Joel Grimes
123 Paularino Avenue
Costa Mesa, California 92626
With so much competition in today’s marketplace, how is it possible to stand out and not get lost with the masses? Joel explores this question and looks at the power of creating a signature brand. “One of the greatest compliment someone can give me”, Joel says, “is when someone can recognize one of my photographs before they see the credit line.”
This does not happen overnight. However, creating a recognizable style that is uniquely yours is not as difficult as one might think. The problem with most photographers is they undervalue the importance of building a body of work and beating it into the ground until it takes root in the marketplace. “We tend to get bored,” Joel says, “and end up going from one subject and chasing one trend after another.”
Follow Joel as he gives you insight into how to work from your uniqueness and build a look that will help you position yourself in the marketplace and overcome your competition.