Creating Waves: How to Effectively Publicize Your Project
3400 West Olive Ave Suite 250
Burbank, California 91505
Join us for an interactive panel with Q & A with seasoned professional publicists on how to best publicize your project to diverse groups such as investors/financiers, producing partners, sales agents, and movie-going audiences.
Get practical insider tips on the most effective ways and means to publicize your project within different stages of production.
Understand the business angle of the role of Publicists and the impact it has on both domestic and international audiences.
Topics will include:
• What are the essentials you need to effectively market your project?
• The importance of still photography and on-set interviews with key cast and crew.
• Social Media: can you ever have too much??
• The role of the publicist: what exactly do they do, and when is the right time to hire one?
Jennifer Mangan is a feature film writer and producer who graduated with Distinction from UCLA Extension with their Certificate in Business and Management in Entertainment. While there, she wrote two screenplays under the tutelage of Billy Mernit, Universal Picture’s top story analyst, and learned the joys of shooting shorts using Canon products. Jennifer most recently co-founded and Executive Produced the Women In Film Mini Upfronts. She has the distinct pleasure of working with Michael Fisk in creating and moderating the “Creating…” panels here at Canon Burbank.
Michael Fisk is the Owner/Principal of Intermark Consulting. Before forming his own Entertainment marketing consulting firm last year, Michael was the EVP of International Marketing at Lionsgate and, before that, the SVP of International Marketing at Sony Pictures.