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Beyond the Trailer: Creating Marketing Materials to Sell Your Project

PRESENTED BY:
DATE:
January 20, 2018
TIME:
11:00 am - 2:00 pm
FEE:
Free Seminar
LOCATION:
Canon Burbank
3400 West Olive Ave Suite 250
Burbank, California 91505
QUESTIONS:
Register Now

EVENT DESCRIPTION:

Join us at Canon Burbank to hear professional advice from seasoned execs on how to develop print materials that target diverse groups such as investors/financiers, producing partners, sales agents, and movie-going audiences. 

• Learn why still photography on set is important for creating an EPK (Electronic Press Kit), social media content, movie posters, and other key art materials. 

• Understand what should be included in posters, one-sheets, look books and other print materials. Understand your options and determine what works best for your project.

• Get practical insider tips on what works to market and sell your film. 

• Understand the business angle of the role of the Creative and the impact it has on domestic and international audiences.

Moderator: 

Jennifer Mangan (Writer/Producer, Co-Creator Women In Film Mini Upfronts) 

Panelists: 

Michael Fisk (InterMark Consulting, former EVP International Marketing of Lionsgate) 

Alex Kostich (SVP - Creative, Participant Media) 

Mimi Steinbauer (President Radiant Films) 

Nuria Botella (Manager, Marketing and Publicity, Myriad Films)

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